Robert Thompson


  • This is a Profile

    Repurposing the Web

    Brand Marketing

    “We thought we could make money on the Internet. But while the Internet is new and exciting for creative people, it hasn’t matured as a distribution mechanism to the extent […]

    This is a Profile

    Pump Down the Volume

    Brand Marketing

    Anna G. Eshoo is a member of the U.S. House of Representatives from California. Loud TV commercials really bug her. They bug her so much she thinks there ought to […]

    This is a Profile

    Let History Repeat Itself

    Brand Marketing

    Medieval artists in the Dark Ages were mostly oblivious to the achievements of their ancient forebears. They spent an entire era trying to reinvent the styles and techniques that the […]

    This is a Profile

    Lessons From the First TV Debate

    Brand Marketing

    When I asked my students which of them planned to vote in November, they all raised their hands. More than half of them then revealed that this would be the […]

    This is a Profile

    Art & Commerce: The Year in Pictures

    Brand Marketing

    P.T. Barnum used fake science to validate his hoaxes, he pioneered the art of guerilla advertising, and he provided a national venue for the display of clowns. He would have […]

    This is a Profile

    The Year in Pictures

    Brand Marketing

    P.T. Barnum used fake science to validate his hoaxes, he pioneered the art of guerilla advertising, and he provided a national venue for the display of clowns. He would have […]

    This is a Profile

    Art & Commerce: Nobody Does It Better

    Brand Marketing

    In this fall television season, already noted for failing to produce any breakthrough new ideas, there are two series that may end up making TV history. Although neither is a […]

    This is a Profile

    Setting the Pace

    Brand Marketing

    Although neither is a masterpiece or a blockbuster, Showtime’s Californication and HBO’s Tell Me You Love Me are two series that may go down in television history. Naked people having […]

    This is a Profile

    Nobody Does It Better

    Brand Marketing

    Although neither is a masterpiece or a blockbuster, Showtime’s Californication and HBO’s Tell Me You Love Me are two series that may go down in television history. Naked people having […]

    This is a Profile

    Tried-and-True Tactic

    Brand Marketing

    When television executives and advertisers came together in the spring for their annual “upfront” meetings, there was an atmosphere of gathering doom. Amid the usual optimistic presentations of the fall […]