Harry Cocciolo

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    So You Want To Direct?

    Brand Marketing

    When I was working at Goodby, Silverstein & Partners on “Got milk?”, I invited my parents to visit one of the shoots. At the end of the day, I asked [...]

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    Brand Marketing

    By law, advertisements for beer aren’t allowed to include references to the real reason we drink it: It’s chock-full of alcohol. So what’s left to talk about? Traditional beer advertising [...]