Alan Gottesman


Art & Commerce

What, Me Worry? According to Competitive Media Reporting, ad volume across 11 major news media grew by 8.3 percent in 1998 compared to the year before–not bad for a mature […]

Art & Commerce

ÀQua Pasa? The U.S. is the fifth-largest Spanish-speaking country in the world. The rate of Hispanic population growth in the U.S. exceeds that of the nation as a whole, and […]

Art & Commerce

Acquisition Outlook Consolidation has been a major business theme in the marketing-services industry for most of the 1990s. Business is good, and the industry’s larger players are looking to augment […]

Art & Commerce

Stock Answers The stock market can sometimes predict business conditions. With the Dow Jones 15 percent below its mid-July peak, what message is coming from Wall Street? That business may […]

Art & Commerce

Keepers All the ad stocks lost ground during the market’s recent plunge. Now, with dust (hopefully) settled, we can see how much damage shareholder wealth sustained. The answer (surprise, surprise) […]

Art & Commerce

Making Money The CEOs of the largest public agencies and agency holding companies all got raises last year, with John Wren, perhaps for completing his probationary period in the top […]

Art & Commerce

Seaworthy Nobody at a recent transoceanic e-meeting/conference call asked WPP Group about the Internet. These twice-a-year sessions permit institutional investors to get underneath the company’s financial reports, and the meeting […]

Art & Commerce

Double Whammy The publicly owned agency companies, except for a couple of the Brits, have reported their financial results for the first half of 1998; profits are abundant. Results for […]

Art & Commerce

Who Advertises? Companies plow 2.5 percent of their revenues into advertising. Actual advertising-to-sales ratios vary from industry to industry, and even within the same business. The latest information, released by […]

Art & Commerce

Paper Gains Newspaper advertising, though up in absolute dollars, commands a steadily shrinking wedge of the media pie, according to Zenith Media’s Advertising Expenditure Forecasts, and this slice will likely […]