What Brands Can Learn from Retailers About Data Insights and Personalization
Digital technology is shattering the traditionally linear purchase path, shining a spotlight on the critical distinction between consumers and shoppers.
The 3 Questions You Need to Ask About Your Content’s Emotional Impact
If your creative doesn’t trigger a consumer to buy, then what’s the point? That’s the fundamental question that Tim Bagwell, SVP of operations at Triad, asks in the above video.
Three Ways You Can Stay Ahead of the Latest Retail Trends
How brands can stay ahead of retail trends today.
What Signals Are Consumers Sending You About Their Purchase Journey
Despite the seismic changes in consumer shopping behavior, the solutions available to most brands and drive retail sales through digital channels have been less than optimal.