This New Study Is All the Proof You Need That Programmatic Is an ROI Winner
New research says you could be leaving money on the table by not investing in programmatic. Programmatic has fundamentally changed the landscape for marketers by creating data-rich digital campaigns to [...]
What the Shift to Online Video Means For Brands Targeting Millennials
How quickly is traditional television giving way to online video? Over the last five years, total cable subscribers dropped by 6.7 million, and a quarter of millennials have never once [...]