Recession-Proof Your Budget and Protect Brand Relevance With These 3 Strategies
During times of economic unease, there can be a knee-jerk reaction to slash the budgets, but deprioritizing marketing erodes brand share and relevance.
The Case for Growth Through Transparency
While recent privacy changes are meant to benefit consumers, they unintentionally create an environment in which marketers have less objective insight into their audiences.
Can Media Measurement Keep Up with Video Viewership Transformation?
Here’s what every marketer wants: The ability to measure viewership today and how can you get the kind of apples-to-apples numbers that not only let you take action against your [...]