SSPs Need to Evolve to Meet Digital Advertising’s New Demands
If supply-side platforms are going to remain relevant, they must be more than just an ad exchange.
Make Your Customer Data More Accessible, Actionable and Addressable
With the right tools, marketers can enrich data in ways that respect privacy requirements, build trust and enable effective cross-media audience targeting.
How Retailers Can Unlock the Full Potential of First-Party Data
Here are three key reasons why the sell-side is best-positioned to help retail media businesses make the most of their valuable data assets today and into the future.
Leaders From LG, Samsung and Vizio Discuss Navigating CTV Advertising
With the advent of smart TVs, OEMs are playing a bigger role in the industry, acting as the discovery engine that connects consumers with content.
Candidates Who Ignore CTV Advertising Do So at Their Peril
The covid-19 pandemic, high voter intent and shifts in how Americans consume media have reshaped the campaign cycle.