Next Day Scorecards Don’t Paint an Accurate Picture of Super Bowl Ad Impact
While this year’s Super Bowl has come and gone, results-driven marketing is in season all year round.
Turning Your Big Game Ad Into a Year-Long Triumph
To make the most out of this year’s Big Game, you're going to need to follow a playbook with pre- and post-game strategies.
TV Advertisers, Stop Worrying About Attention Measurement
Advertisers need to stop relying on attention measurement and instead focus on understanding and maximizing TV ad effectiveness in real time.