Bringing Digital Targeting Into the Living Room and Everywhere Else People Watch TV
It’s no secret that the way people watch TV has changed. Cord cutting, OTT, streaming, smartphones … they’ve all had an impact.
Brands Capture Real Results With Addressable Targeting
Advertisers looking to reach viewers of live premium content should consider cross-platform addressable as a way to deliver their message regardless of program, network or device. Our “3-Minute Guide to Cross-Platform [...]