Why Creative Engagement Data Is a Top Insight Into Consumer Intelligence
Consumer intelligence was a victim of the cookie, and as it crumbles, the industry has a chance to re-focus on the more valuable wellspring of data that’s been there all [...]
Busting the Myth of “Too Hard” in Advertising
The complex infrastructure that’s grown up around advertising is now one of the things holding the industry back, and that needs to change now.
Data-Driven Creative for the Experience Age
In today’s world, the experience you create is your brand. How can you make that experience even better? By using data to power personalized creative assets.