-A new agency has opened in San Francisco, Agency SOS, started by former Duncan Channon executive creative director John Kovacevich, who launched his new venture with a somewhat nonsensical song about many phrases that use the letters SOS.
SOS will offer traditional advertising services as well as consulting and training. “We want to help the people who build brands, whether that’s a brand manager, an in-house creative shop, or even another creative agency,” said Kovacevich in a statement. “Think there’s an opportunity for a small strike-team that can pop in on projects, solve problems, and then pop out.”
-As part of Adweek’s Columnist Network, Havas’ Stephanie Nerlich says brands should move from selling to serving in this age of cynicism.
-Glossier is ready for a hybrid retail model as it opens three permanent stores.
–Richard Oppy, vice president of global brands at AB InBev, took to the virtual stage at Adweek’s fourth annual Elevate: Experiential and Creativity Event to discuss pushing the envelope in experiential and creativity and why saying no to “mediocre creativity” is a must.
-Adweek’s Fastest Growing Agencies deadline is coming up soon, but there’s still time to get your entries in.
-Workwear brand Carhartt named Todd Corley as svp of inclusion and sustainability, a position he will assume beginning June 28.
-Celebrity-backed pet food brand Jinx is going DTD—direct to dog—with mini-billboards placed at animal eye-level and perfumed especially for sensitive noses.
-A podcast from GoDaddy, called Business Curious highlights stories of LGBTQ+ entrepreneurs. The podcast is hosted by queer business owner Scott Shigeoka, who interviews a range of entrepreneurs on the challenges they faced, the successes they’ve enjoyed and the businesses they’ve built.