Rothco and Warner Music Win Cannes Creative Data Grand Prix

The 'Saylists' campaign helps children make progress in speech therapy through music

The words “creative” and “data” never used to be used in the same breath, but a lot has changed in the last few years; now data is inextricably tied to how creative conducts itself. Thus, the creation of the Creative Data category in the Cannes Lions awards, which were presented Tuesday in the south of France to a virtual audience.