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Two campaigns that, in their moment, were unlikely heroes received top honors at Cannes Lions today.
Burger King’s “Stevenage Challenge” and Reddit’s “Superb Owl”—the website’s 5-second regional Super Bowl ad—emerged as the Grand Prix winners in the Social and Influencer category. For the “Stevenage Challenge,” that’s the second Grand Prix win today, with the campaign earning another, as well as a gold Lion, in the Direct category. Burger King also won a Grand Prix in Outdoor for “Moldy Whopper.”