Chicago, Telenor Pakistan Win Cannes Lions Media Grand Prix

Beating a shortlist of over 200, two campaigns took home the Grand Prix for the media category on the second day of Cannes Lions Festival of Creativity this week: the City of Chicago and Pakistan’s second-largest mobile carrier, Telenor Pakistan. Top honors: the Grand Prix winner The jurors for the media category, chaired by Philippa Brown, global CEO of PHD Worldwide, awarded two Grand Prix gongs this year. The City of Chicago’s “Boards of Change” by FCB Chicago was tipped as a likely Cannes winner early on. The campaign, tackling low voter registration in Black communities, recycled plywood used to protect storefronts during Black Lives Matter protests in summer 2020 into portable voter registration booths. The campaign also won gold in the Cannes Lions Design category. Telenor Pakistan’s campaign, “Naming the Invisible by Digital Rebirth” by Ogilvy Pakistan, also took home a Grand Prix. The campaign tackles unregistered births in rural communities in Pakistan that leave children without access to medical care and public schooling. The campaign is continuing its winning streak: It took home a Sustainable Development Goals Pencil earlier this month and also a bronze Clio Award. Another jury favorite The long-running poultry wars spurred a number of social media campaigns over the last year. The winner, according to Cannes Lions, is Popeyes, thanks to “Chicken Wars,” created by GSD&M Austin for Popeyes Louisiana Kitchen Inc., which took home a gold Lion for the Breakthrough on a Budget category. Auto brand Volkswagen UK also won gold for its campaign “Media that ‘Eats’ Pollution” by PHD UK. The Omnicom Media Group agency also took home the Network of the Festival award, thanks to winning trophies for another Volkswagen campaign (“The No Show Room”) as well as for HSBC (“Addressing the No Fixed Address Problem”). Other gold winners • TBWA Istanbul for We Will Stop Femicide Platform | “Invisible Petitions” (Turkey) • FCB New York for Michelob Ultra, AB InBev | “Michelob Ultra Courtside” (U.S.) • Badgers and Winters, New York for The Refugee and Immigrant Center for Education and Legal Services | “No Kids in Cages” (U.S.) • FCB Inferno UK for The Big Issue and LinkedIn | “Raising Profiles" (U.K.) • Promise, Johannesburg for Castle Lite, AB InBev | “Cold Tracker” (South Africa) • Carat Helsinki for S-Group | “Your Data is Your Data” (Finland) • McCann Paris for Spinney’s and the Lebanese Breast Cancer Association | “The Bread Exam” (France) Be sure to read all of Adweek’s coverage from this year’s Cannes Lions Live virtual festival.

Cannes Lions

City of Chicago and Telenor Pakistan Win Cannes Lions Media Grand Prix

The jury awarded 2 Grand Prix and 10 gold Lions

Top honors: the Grand Prix winner

Lucinda Southern

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Top honors: the Grand Prix winner

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Lucinda Southern