-Deep Eddy Vodka wants people to have “Fun in a Bottle” with its new campaign, created by agency of record McGarrah Jessee. Directed by Jessica Batson with production partner Dreamboat Productions, the spot features music by Spencer Ludwig, a Latin Grammy winning and Grammy performing trumpeter, songwriter, producer, DJ and musical director. The campaign finds a woman making mini scenes inside Deep Eddy bottles and highlights Deep Eddy Vodka’s brand platform, “Vodka is for Fun,” which comes in several flavors.
-Omnicom-owned DDB Paris’ chief executive Jean-Luc Bravi will step aside after nearly 23 years, with Alexander Kalchev and Paul Ducré set to jointly succeed him.
-ADWEEK goes inside the global Quaker campaign that’s making everyone cry.
-A Toronto cannabis shop is advertising the shops around it in an effort to get around the strict ad rules against its products.
-In the latest Adnatomy, the story behind Postmates’ trippy ad, “This is Your Brain on Food,” is adnatomized.
-One more Super Bowl deep dive: the Frank’s RedHot commercial with Jason Kelce is explained in a case study.
-The 115-year-old NAACP has gained new relevance by acting like a brand.