-Alpine Credits, a home equity loan provider in Canada, has launched a new animated advertising campaign with a superhero twist. The Alpine Credits Superheroes are there to help homeowners get all their loan needs approved with a green swoosh. Mason Marketing Solutions (MMS) led the marketing strategy and concept ideation for their campaign refresh, and provided creative marketing guidance throughout the development and execution of the campaign, which included broadcast, digital ads, OOH and radio. By The Booth (BTB) is the creative animation and production house behind the campaign.
-Regional ads give brands a chance to be in the Super Bowl while not spending a full $7 million per spot like national advertisers do, and Adweek is pulling together all the regional ads as they come in.
-Budweiser is returning to the Super Bowl in a regional ad that features a “six degrees” concept, voiced by Kevin Bacon.
-Publicis Groupe is making a buy in the Super Bowl to promote its Working With Cancer platform and its emotional “Monday” campaign film.
-Europe’s largest international high-speed rail network, Eurostar Group, is pivoting its marketing to take advantage as travelers begin their spring and summer trip planning.
-TikTok is the latest tech platform facing regulatory heat around allegations of its data sharing, but it has limited negative impact on advertisers’ spending on the platform.
-The latest Young Influentials podcasat features Betches Media, three college students who turned their online blog into a media company.
-To stand out in a crowded marketplace, one investment platform has employed a magician, a cat, a Tyrannosaurus rex and a musical pig.