Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Financial brands are often perceived as practical and dry. To stand out in the category, one investment platform has employed a magician, a cat, a Tyrannosaurus rex and a musical pig.
AJ Bell, one of the largest investment platforms in the U.K., has released an ad that aims to increase brand awareness and help more people understand investing. Created by London-based agency Pablo, the spot plays on the company’s name by focusing on bells—but in a series of increasingly bizarre scenarios.
Set
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in