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Financial brands are often perceived as practical and dry. To stand out in the category, one investment platform has employed a magician, a cat, a Tyrannosaurus rex and a musical pig.
AJ Bell, one of the largest investment platforms in the U.K., has released an ad that aims to increase brand awareness and help more people understand investing. Created by London-based agency Pablo, the spot plays on the company’s name by focusing on bells—but in a series of increasingly bizarre scenarios.