Kevin Bacon Explains We Are All Separated by Six Degrees—of a Six-Pack—in Budweiser's Super Bowl Ad

FCB New York is behind the Big Game spot

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Anheuser-Busch gave up its exclusivity as the alcohol sponsor for the Super Bowl this year, but that doesn’t mean longtime Big Game advertiser Budweiser is staying out of the game. The brewer has instead produced a regional spot, “Six Degrees of Budweiser.”

While its Super Bowl spots of the past have featured the brand’s signature Clydesdale horses, cute puppies and thoughts on what it means to be American, this year takes a different focus—the thought that everyone is separated by six degrees, or in Bud’s case, a six pack.

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