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TikTok is the latest tech platform facing regulatory heat around allegations of its data sharing. While those are sensitive claims for the U.S. administration—and user privacy has become a growing concern—history has shown it will have a limited negative impact on advertisers’ spending on the platform.
“At this point for most advertisers, the audience on TikTok is just too good to resist,” Insider analyst Jasmine Enberg told Adweek.
While other platforms are seeing declines in time spent, 2024 projections show that U.S.