Wednesday Stir

By Kyle O'Brien 

-Apparently, a shawarma can revive a person from an injury. That’s the concept behind a new, soccer-themed campaign for Osmow’s shawarma. The restaurant chain is celebrating its status as the Official Middle Eastern and Mediterranean Restaurant Partner of Canada Soccer’s National Teams with an ad timed to coincide with the upcoming FIFA World Cup in Qatar. Directed by Alfredo Films’ Adeel Shamsi, the 30-second spot “Habibi” stars Osmow’s newest brand ambassador, Cyle Larin. The Ontario-born footballer is a forward with the Canadian Men’s National Team and happens to be a huge Osmow’s fan.

-Had too much to eat? Stuffing brand Stove Top is re-releasing its maternity-like Stuffing Pants.


-Online thrift shop ThredUP is tapping Fran Drescher to helm its first-ever holiday collection made up entirely of low-priced, secondhand clothing items.

-The cryptocurrency world has been thrown into disarray as FTX filed for bankruptcy, and Adweek explores what that means to marketers.

-A new study by the Attention Economy team at Dentsu Media found that Snapchat augmented reality lenses are drawing plenty of attention.

-We Are Social and The Narrative Group have entered into a merger agreement, joining forces to bolster each agency’s social and culture practices.

-In preparation for what could be a stressful meal day on Thanksgiving, a special hotline, courtesy of alternative milk brand Oatly aims to give support.