Wednesday Stir

By Kyle O'Brien 

JustFoodForDogs is tagging poop piles with helpful notes.

-Apparently, you can tell a lot about your dog’s diet from its poop. JustFoodForDogs, a fresh dog food company with products available at Petco, is marking its territory in New York City by leaving helpful notes in piles of poop left on sidewalks and streets, serving as an impromptu outdoor advertising platform. Created in partnership with New York agency Walrus, JustFoodForDogs is inserting tiny billboards into piles of dog poop that alert dog owners to the nutritional shortcomings of their current dog food. Each sign will bear JustFoodForDogs simple sentiments and branding along with an assurance that cleanup crews will arrive shortly to remove the poop as a courtesy. There will also be a more traditional out of home campaign highlighting the food.

JustFoodForDogs out of home placement in NYC.


-Consumer robot company iRobot is set to run its first strategic brand campaign across Europe, developed by VMLY&R Commerce UK.

-Creative agency David is turning 10 and Adweek talked with David’s chairman and global CCO about its new visual identity branding and the future of the agency.

Sarah Personette, Twitter’s main liaison to the advertising community, tweeted Tuesday morning that she resigned from the company last Friday.

-It’s time for the onslaught of holiday ads. Check out Adweek’s ongoing compilation of all things Christmasy.

-A disability shouldn’t be an impediment to a healthy sex life, finds a new Swedish campaign, “Sex is for Every Body,” from M&C Saatchi Stockholm.

-National Geographic is commemorating the centennial anniversary of the discovery of the King Tut’s tomb with an immersive experience from Paquin Entertainment Group.

-During Friday night’s game one opener of the World Series, Jeep launched its Grand Wagoneer spot starring Derek Jeter.