Don't miss ADWEEK House at Cannes, June 16-19. Join us as we celebrate our 45th anniversary and explore the industry's now and next. RSVP.
A disability or a chronic illness is not an obstacle to a wonderful sex life. That’s the message two nonprofits are delivering in a raw, powerful campaign designed to break down stigmas.
Reproductive health nonprofit RFSU (aka The Swedish National Association for Sexual Education) has teamed up with The Swedish Disability Rights Federation to create “Sex is for Every Body”—an initiative to show that desire isn’t limited to one type of body.
The creative was devised by M&C Saatchi Stockholm after a survey of more than 2,000 people with disabilities and chronic illnesses, commissioned by both organizations, revealed that the majority felt “desexualized.”
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in