Twitter Loses Its Top Liaison to Advertisers as Sarah Personette Resigns

The chief customer officer joined the social network in October 2018

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Twitter chief customer officer Sarah Personette said in a tweet last Thursday morning, in response to new owner Elon Musk’s tweet to advertisers that same day, that the company’s “continued commitment to brand safety for advertisers remains unchanged,” and she was looking forward to the future.

As it turns out, that future didn’t last very long.

Personette, Twitter’s main liaison to the advertising community, tweeted Tuesday morning that she resigned from the company last Friday, bringing more change to a C-suite that saw the firings of CEO Parag Agrawal, chief financial officer Ned Segal, legal, public policy and trust and safety lead Vijaya Gadde and general counsel Sean Edgett late last Thursday night.



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