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-While the Super Bowl is near all-encompassing in the ad world, Valentine’s Day is still a big deal for many, and Dan the Sausageman is making a case that sausage is the key to the hearts of the romantic.
A campaign by Seattle agency PB& for the Emerald City sausage maker aims to increase the brand’s direct to consumer sales through Instagram and the company’s website. Insta posts go for the romance through tube-shaped meats with heart-tugging phrases like “His love language is sausage” and “Tell him he’s sweet and hot like our mustard.”
-KFC finally announced who won its extended pitch for its creative business and the winner is MullenLowe.
-Havas Media Group North America will manage buy now pay later company Klarna’s media business, Adweek has learned.
-Avocados From Mexico places Andy Richter in ancient Rome very much enjoying his avocados, as do the rest of his fellow citizens in a spot by GSD&M.
-Pringles also released its Super Bowl spot and, instead of flavor stacking, the brand went with a man getting his hand stuck in a can.
-Müller Milch has consolidated its advertising agency for the German market into Grey, which will see the WPP creative agency work across a range of its dairy products.
-In other Valentine’s Day news, Panera Bread’s new campaign is giving customers a chance to win a baguette they won’t find on the menu—a baguette-cut diamond set in a gold band.