It's a Colosseum Tailgate in Avocados From Mexico's Super Bowl Spot

The 30-second ad features comedian Andy Richter as Caesar

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Citizens of ancient Rome—they’re just like us! They attend tailgate parties, look down on Barbarians and very much enjoy a bowl of guacamole.

That’s more or less the plot of Avocados From Mexico’s 30-second Super Bowl commercial, scheduled to air in the first quarter. Created by Austin-based agency GSD&M, the ad marks the brand’s seventh appearance in the Big Game.

A teaser for the spot shows comedian Andy Richter dressed as Caesar trying to convince himself he’s good enough for the role.

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