Installing Car Protection Gear Is a Job for a Special Ops Unit in WeatherTech's Super Bowl Spot

The 30-second ad marks the brand's ninth year in the game

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Attaching a mobile phone holder to an SUV dashboard is apparently an incredibly sensitive task that is not fit for civilians—it can only only be executed by a highly-trained special operations team, as seen in WeatherTech’s Super Bowl ad.

The brand, which specializes in automotive accessories, home and petcare products, will run its 30-second, action-themed spot during the second quarter of the Super Bowl. The campaign was produced in conjunction with agency Pinnacle Advertising of Schaumburg, Illinois.

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