Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Attaching a mobile phone holder to an SUV dashboard is apparently an incredibly sensitive task that is not fit for civilians—it can only only be executed by a highly-trained special operations team, as seen in WeatherTech’s Super Bowl ad.
The brand, which specializes in automotive accessories, home and petcare products, will run its 30-second, action-themed spot during the second quarter of the Super Bowl. The campaign was produced in conjunction with agency Pinnacle Advertising of Schaumburg, Illinois.
In
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in