Miller64 Poses a Pressing Math Problem: Which Number Is Smaller, 80 or 64?

The brand enlists a mathematician to react to Bud Light's new 80-calorie light beer

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

For Super Bowl 56, one beer brand is pulling out all the stops for its new 80-calorie light beer—a product it calls a symbol of its “continued commitment to innovation.” Another beer tentpole may argue that such a feat is only amazing if you don’t understand how math works.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in