-Merkley + Partners worked with creative production company Ataboy on this animated “In These Times” campaign for White Castle (video above).
–GroupM introduced a Data Ethics Compass tool to help clients navigate decisions around ethics and data privacy. GroupM and Mindshare partnered with Unilever to develop the tool.
–WPP entered into a partnership with TikTok, giving the holding company greater access to the social media platform’s creators and ad products.
–Derek Walker celebrates multicultural evangelist Gwen Kelly, who discusses her approach to a 2002 Black History Month campaign for American Family Mutual Insurance.
–Jonathan Bottomley left his role as global chief marketing officer for Ralph Lauren to join luxury bedding company Boll & Branch as CMO.
–Acento released a Spanish-language extension of the animated “Tell Your Story” smoking cessation campaign for the California Tobacco Control Program created in partnership with Duncan Channon and APartnership.
-Agency leaders reflect on Mocean’s 20th anniversary.
–Hanisha Kotecha discusses becoming Creature’s CCO during lockdown.