New Data Ethics Compass Looks Beyond What’s Simply Legal

GroupM and Mindshare partnered with Unilever to take consumer perspective on data privacy

The Data Ethics Compass aims to answer whether uses of data would feel right to a consumer. Getty Images

WPP’s GroupM has unveiled a Data Ethics Compass tool, developed in partnership with client Unilever, that grapples with a concept Jurassic Park’s scientists never seemed to grasp.

@ErikDOster erik.oster@adweek.com Erik Oster is Adweek's senior writer covering Agencies.