New Data Ethics Compass Looks Beyond What’s Simply Legal

GroupM and Mindshare partnered with Unilever to take consumer perspective on data privacy

The Data Ethics Compass aims to answer whether uses of data would feel right to a consumer. Getty Images

WPP’s GroupM has unveiled a Data Ethics Compass tool, developed in partnership with client Unilever, that grapples with a concept Jurassic Park’s scientists never seemed to grasp.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@ErikDOster Erik Oster is an agencies reporter for Adweek.