Animated Cessation Ads Lean Into Empathy to Inspire Quitting Nicotine

Duncan Channon led the campaign for California Tobacco Control Program

Duncan/Channon

The reasons to quit smoking and vaping are more obvious than ever amid the global spread of a deadly virus that, in large part, wreaks havoc on the respiratory system. It’s likely very few smokers need any reminders about the inherent health risks. Breaking such an addiction isn’t easy, however, particularly with the added anxiety in such stressful times.

@ErikDOster erik.oster@adweek.com Erik Oster is Adweek's senior writer covering Agencies.
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