-PNC Bank has unveiled a new brand campaign that boldly states that banking should be boring. The nearly 160-year-old brand is redefining boring as brilliant. The national campaign, called “Brilliantly Boring since 1865,” acknowledges that PNC Bank keeps things boring, and that’s a good thing, especially when it comes to managing money responsibly. Created by AOR Arnold Worldwide, the centerpiece of the multimillion-dollar effort is a spot, “Boring is Essential” that brings the bank’s philosophy to life: to be brilliantly boring with your money so you can be happily fulfilled with your life.
-One of the top names in the advertising industry, Kristen Cavallo, who led The Martin Agency and MullenLowe, is retiring from advertising after 30 years and going into social and political activism.
-Starbucks is the latest brand to get rid of the CMO title. Instead, it has unveiled a new structure that will see regional CEOs take responsibility for the business in each market.
-On the latest podcast, Coca-Cola’s global vp of creative strategy and content, Islam ElDessouky, and Ogilvy’s global client lead, Liam Parker, join Adweek to discuss the year-long road to “Foodmarks.”
-Pereira O’Dell rethought its growth strategy with a revamped marketing model and won five new clients in January alone.
-K-pop groups Stray Kids and Itzy can bring Coca-Cola deeper into South Korean music fandom, but maintaining those connection requires immersing the brand in the culture behind the pop.
-In order to encourage college basketball fans to get their March Madness brackets in for a chance to win $100,000, Pepsi is using a different “A.I.” in Allen Iverson.