-Baseball’s opening day is coming, and nostalgia is always high for baseball fans during the start of the season. In a series of spots fit for late night, if that late night was sometime in the ’80s, the Kansas City Royals released a campaign to release the Opening Day MLB exclusive “Bobby Baseball’s Bobblehead,” a one-day only bobblehead recreation of fan-favorite shortstop Bobby Witt Jr. With production from content house Outrider and original music by Butter Music and Sound, the ads recreate the title cards and commercial breaks some may have enjoyed during a childhood Saturday afternoon—right down to the catchy thematic jungles evocative of Cheers, Full House, and other classics.
-Agency group creative directors have a job that is like a player-coach of a sports team, with one hand in creative and the other in overseeing creative teams. Learn from a few of the people with that title.
-One of the most original and fun campaigns of the year so far comes from Samsung and BBDO Bangkok, as a tech-savvy influencer grandma pitches her granddaughter.
-As AI comes into better view, more positions at companies are overseeing its rise. The buzziest of these new roles is the chief AI officer (CAIO), writes Barry Lowenthal, Inuvo’s president.
-The term “marginalized” in marketing may make some uncomfortable, but it’s necessary, writes God-is Rivera, Essence Ventures’ chief content officer.
-British Airways and London-based agency Uncommon Creative Studio are following their Cannes-winning campaign with an emotional film about the power of travel throughout a person’s life.
-EA Sport’s Andrea Hopelain talks about fandom and its role in her digital marketing in the latest Speed of Culture podcast.