-Kona Big Wave has rebranded from Kona Brewing Co., debuting a new logo and packaging design that shows off the brand’s distinct hibiscus flower and features a more modern, simple aesthetic and brighter color palette. A hero spot, “Mean Mug,” by Duncan Channon, features real people enjoying Hawaii’s famous Oahu beaches, lounging in the sand, surfing in the ocean, and bringing the Aloha by sharing a pack of Kona’s with newfound friends.
-London gym chain Gymbox has turned to Google for its latest campaign, targeting other fitness gyms by hijacking their search positioning.
-As part of its Disney 100 celebration, Disney launched Wonder of Friendship: The Experience, a pop-up exhibition with interactive areas themed after classic Disney films and character friendships.
-Since retooling its newsletter strategy in 2019, the Vox Media title New York Magazine has seen its email readership go supersonic.
-The latest Speed of Culture podcast spoke with William White, chief marketing officer at Walmart.
-Meta is launching a new ad format called promotional ads to make it easier for shoppers to find deals from retail brands.
-Too many CMOs don’t know how to convey the importance of marketing to their CEOs, but there are ways to prove its value.