Global creative agency VCCP has tapped Jed Grossman as its first-ever chief creative officer in the U.S. Reporting to global chief creative officer Darren Bailes, Grossman will lead the creative vision for VCCP U.S., driving the agency’s development and growth in the North American marketplace.
Grossman’s appointment comes shortly after VCCP NY merged with its San Francisco-based creative agency Muhtayzik Hoffer (M/H) to create one entity earlier this year.
“VCCP U.S. has seen solid momentum, bringing in clients including Mike’s Hard Lemonade, Nutribullet, and Native and welcoming a new CFO, Janisse Wong. Amidst that, a high-level creative perspective to unite both offices has remained the missing piece of the puzzle,” said Brett Edgar, CEO at VCCP U.S. in a statement.
Edgar went on to say that, with the merger of VCCP NY and M/H complete the agency has the leadership in place to propel the agency to new heights.
“Jed’s a superstar. People can’t speak highly enough of him. That’s why we’re so pleased to have him join the team and push our creative output in North America as we continue strengthening the agency’s presence within and beyond that market,” added Bailes in a statement.
Grossman most recently served as executive creative director at Arts & Letters, where he managed a cross-agency team and developed its overall creative vision. During his five-year tenure, the agency grew from 18 to over 160 and went global.
Prior to Arts & Letters, Grossman helped lead the New York office of B-Reel, and before that, spent eight years at Mother New York, where he began as art director in 2008 before rising to creative director. His career began at Crispin Porter + Bogusky and also served as a senior art director at Strawberry Frog.
Grossman’s work has received recognition from every major global advertising awards show, including Cannes Lions, The One Show, The Clio Awards, D&AD and Art Director Club.
“VCCP US embraces bravery and openness in its approach to creativity, and those values ultimately drew me toward the agency,” said Grossman. “I look forward to partnering with leadership to inspire this team of dreamers toward developing work with our clients that transcends traditional advertising.”