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Meta is launching a new ad format called promotional ads to make it easier for shoppers to find deals from retail brands.
When Facebook users see an ad with a special promotion, they can click through to claim the offer and the discount code will be automatically applied. If they don’t complete the purchase, they will receive a reminder notification before the deal ends.
“In today’s economic environment, it’s important for businesses to find the right customers, and for people to find the best deals so their dollars go further,” said Helen Ma, Meta’s senior director of product management.
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