-If you’re a sports fan, you no doubt remember Allen Iverson’s rant about “practice.” Now, Opendoor, a digital real estate platform, is bringing back the humorously uncomfortable mood of that press conference with a campaign by Venables Bell & Partners. In the “Traded” spot, an athlete talks about being traded and emphasizes moving in the most Iverson way possible, showing how stresses about moving and other traditional real estate processes can be alleviated by using Opendoor.
-Mindshare North America CEO Amanda Richman is leaving the media agency, effective immediately.
-As FCB hits the 150 year mark, Current chair and CCO Susan Credle and global CEO Tyler Turnbull talked with Adweek about how the agency is leaning into creativity moving forward.
-GroupM Motion Entertainment is partnering with Warner Bros. Discovery to support GroupM’s Diverse Voices Accelerator.
-Adweek scribe Robert Klara goes in depth about tuna brand Chicken of the Sea’s recent rebrand and gives us a lesson on mermaids in advertising.
-Check out a demon-filled game preview for Diablo IV by 72andSunny.
-Adweek is giving companies the opportunity to nominate their dynamic, groundbreaking brand builders for the Brand Genius honor.
-Indie agency Cossette has created a call for entries campaign for the Gerety Awards. With more than 20 translations the viral campaign emphasizes the power of having a different perspective. The kind of perspective the industry can’t get anywhere else other than the Gerety Awards all-female jury. This year’s jury includes 190 judges from 40 different countries, open to all advertising agencies, advertisers, studios and production companies worldwide. The 2023 Gerety Awards has a new deadline of April 14.
One of many iterations of the Gerety Awards call for entries campaign.