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-Lunchables is going high art in a new campaign created by The Kitchen, the in-house agency at the Kraft Heinz Company. An art critic, Hugh N. Grey, played by TikTok and Instagram star Boman, calls kids true artists as they sculpt their Lunchables into the latest “Lunchabuilds This” artistic creations. The work was directed by comedy specialist Kenneth Yoder and produced by Quriosity Productions, a Chicago and L.A.-based creative studio.
-Adweek has released its Outlook 2023 package to find out what’s to come for the year.
-McDonald’s has outlined its plans for growth, which includes the ambition to elevate its marketing “through creative excellence.”
-L’Oréal has introduced a new motorized lipstick tool designed for people with limited mobility.
-Sam Adams used a frigid dunk tank to test beer drinkers’ palates for its new non-alcoholic beer.
-As brands aspire to greener goals, a growing sector of b-to-b companies is emerging to help brands and agencies meet emissions targets.
-The Cannes Young Lions competition is open for registration.
-At the Consumer Electronics Show, Hollywood insiders and AI experts discussed how emerging tech could change how movies, television shows and commercials are made.
-Doritos is once again outsourcing some of its ad duties for the Super Bowl, asking fans to share a dance on TikTok between now and Jan. 13.