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Last year, the Cannes Lions Young Lions program still had some Covid-19 restrictions, with the U.S. contingency mostly doing their work remotely. This year, the collaborative competition for the under-30s in the industry will be in person, and the organization that heads up the U.S. representation for the Cannes Lions International Festival of Creativity and Cannes Young Lions, National CineMedia (NCM), is urging more people to participate.
Registration for the Young Lions competition opens today, and the campaign to entice creatives and marketers has been launched with past participants and winners talking about their experiences and how they learned from them.
Enticing new participants
The new campaign, called “Represent!” is a call to action to drive greater participation in the U.S.