-As Canadians celebrate Thanksgiving this coming Monday, a new campaign for Food Banks Canada addresses food insecurity in the country. With creative from agency The Local Collective, “Starve the Hunger” calls attention to the more than 5.8 million people living in a food insecure household. The two-minute video spot depicts hunger as a voracious caterpillar, eating away at the very fabric of society. It ends with a call for people to donate food and money to Food Banks Canada.
-Independent agency Marcus Thomas has launched a scholarship program to help local students pay for necessities tuition scholarships don’t cover. Agency partner and chief creative officer Jamie Venorsky said that the Marcus Thomas Legacy Scholarship Fund was born after leaders recognized the gap in funding available to marginalized students. “One of our agency’s core values is community, which we define as leaving things better than we found them, so we intentionally focused on students in our own backyard,” he said in a statement. The scholarship initially will cover costs for two students, one an adult learner— and the other from impoverished Warrensville Heights High School in Cleveland, where Marcus Thomas has long mentored students.
-For Miami-based Republica Havas copywriter Camila Rocha, day-to-day work is all a part of an ongoing educational experience that will continue throughout her career.
-Dole’s fruit usually comes in cans or jars, but in the food and drink company’s latest campaign, its produce has found a fresh purpose as advertising ink.
-Retail marketplace eBay has turned “sadvertising” on its head in a fresh ad from Paris-based agency Artefact 3000.
-On this week’s episode of Yeah, That’s Probably an Ad, the crew discusses the next era for the Super Bowl Halftime show.
-Steamboat Ski and Resort features the art of cowboy poetry in a new campaign from Fortnight Collective.
-The concept of ikigai, having a sense of purpose, can help in your career writes Tesa Aragones, president, North America at AKQA.
-Planning has to go beyond efficiency and precision to answer the very same questions that creatives grapple with every day, writes Shoshana Winter, svp, executive director of creative, content and strategy at Merkle.