Columnist Network

This Japanese Concept Outlines 4 Questions for Finding Life and Career Fulfillment

Ikigai means having a sense of purpose in life as well as being motivated

Illustration of a person walking away from a large crowd. — There are four elements to finding your ikigai: what you love, what you're good at, what you can be paid for and what the world needs.Malte Mueller/Getty Images

Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.

I know I’m not alone when I say this has been a tough year. Personally, these past 11 months have tested me like no other.

In November of 2021, I left my CMO job. Soon after, on November 30, my niece was shot during the Oxford High School shooting in Michigan. Thankfully, Kylie is still with us. She is a true survivor, and her recovery has been an inspiration for me, my family and the Oxford Community.