Thursday Stir

By Kyle O'Brien 

-YouTube Canada has launched a national campaign with creative agency Mosaic featuring 16 creators who are thriving in both their creative outlets and financial livelihoods based on their success on YouTube.

A series of videos shows how the creators do what they do, from musicians and performers to home improvement specialists, bakers and scientists.


-Anheuser-Busch InBev, the world’s biggest brewer, announced a global media agency review, with Dentsu, Publicis and WPP invited to the review.

-Everybody’s favorite Muppet drummer, Animal, is the star of Geico’s latest ad, and he’s invaded someone’s attic with his antics.

-MassiveMusic, a global creative music agency, has hired Joe Belliotti, former global music head at Coca-Cola, as CEO for North America.

-IPG has unveiled the holding group’s new identity solution, Kinesso Intelligent Identity, or Kii, to alleviate clients’ concerns over ad targeting capabilities.

-Bottled coffee brand Super Coffee is looking to revolutionize the caffeinated beverage industry with a call to cut sugar from coffee recipes.

-Lightlife is kicking off its most significant marketing to date with a campaign that leans into its simplified recipes and features the voice of actor-comedian Awkwafina.

-Employers who are trying to manage vaccine mandates are turning to the tech world to help them manage all the processes and data, according to Digiday.