–Alex Bogusky-backed self-service programmatic ad platform Brandzooka has launched a national campaign featuring “Dave,” an annoying business competitor who’s bragging from his grotto hot tub how he uses Brandzooka to reach more eyeballs and save money. The sleazy Dave shows us his screen and explains how companies can refine and hyper-target their ads based on age, interests and geography. “Use us. Before your competition does,” tags the ads.
Boulder marketing agency Fact & Fiction did the original script and concepting, with Denver production company Lumenati handling the production.
-Bayer has consolidated its $800 million media account, awarding WPP’s MediaCom as its global full-service media agency following a competitive process.
-MNTN conducted an experiment with Ryan Reynolds, who appears in two ads. One shows his face and the other only features his voice as narration. The voice-only ad generated 117% more site visits.
-A KitKat campaign, “Have a Bite,” by Wunderman Thompson Australia, sparked a viral moment on TikTok.
-To open up conversations around contraceptive health, The Pill Club celebrated World Contraception Day 2021 by placing a vending machine adorned with images of uteruses.
-Scandinavian insurer Hedvig is targeting college students with a message stating: “Go get in trouble.”
-A report from IPG Mediabrands and Magna calls out Facebook and YouTube for misinformation policies that it says have damaged brands, according to The Drum.