This Insurance Company Is Actively Encouraging Students to Make Stupid Decisions

Scandinavian insurer Hedvig tells kids starting college to get in trouble


You might not expect an insurance company to urge you to be reckless.

But that is the message from Scandinavian insurer Hedvig, which throws caution to the wind in a new campaign targeting college students.

As students start a new semester, with some leaving home for the first time, Hedvig’s ads simply read: “Go get in trouble.” The line is meant to remind young people that this period of new beginnings is about much more than school, and to encourage them to embrace exploration and fun.

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