Enphase Energy, a global energy technology company, has partnered with Droga5 New York as its first global creative and media agency of record.
The partnership comes as Enphase, a leading supplier of microinverter-based solar-plus-storage systems, prepares to launch a series of products designed to accelerate the electrification of homes, businesses and whole communities, with an aim to make solar power more reliable, affordable and practical than ever.
Together, Enphase and Droga5 are developing a creative point of view for the brand that hopes to mainstream the transition to a clean energy future with clear communications in a fast-growing category.
Droga5 has created a full team, complete with media planning and buying, to work with creative on the Enphase business. The first work is expected to debut later this year.
“Enphase is working to solve one of society’s most urgent challenges: building a sustainable energy future by harnessing the clean, reliable, and boundless energy of the sun,” Allison Johnson, chief marketing officer at Enphase, said in a statement. “We chose Droga5 as our partner because they make work that moves people and shifts culture. And if there was ever a category that needs to move people and shift culture, this is it.”
Karen Land Short, executive creative director, Droga5 New York, added in a statement: “Having the opportunity to partner with such an innovative company gives creativity and strategic thinking an incredibly broad canvas to shine. The future-facing technology combined with the quality and caliber of the team is the perfect recipe to create something special that can truly change the world and how people live their lives at home and beyond.”