Former Coca-Cola Music Head Joe Belliotti Named CEO of MassiveMusic NA

He joins after the acquisition of the company by Songtradr


MassiveMusic, the global creative music agency that was recently acquired by music licensing platform Songtradr, has hired Joe Belliotti as CEO of MassiveMusic North America. Belliotti is the former head of global music at the Coca-Cola Company.

The music agency, which helps top brands become more strategic and effective through music and sound, gains a CEO who has over 20 years of experience helping brands drive business value and shape culture.

Belliotti began his career in the music industry with Maverick, a joint venture between Madonna and Warner Brothers, then started a marketing agency with a friend who managed hip-hop artists, including LL Cool J, 50 Cent, Busta Rhymes, Missy Elliott and others.

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