Plant-Based Brand Lightlife Recruits Awkwafina as Voice of Its Largest Marketing Campaign to Date

The ads, debuting after a year of recipe overhauls, promise 'no artificial anything'

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A year after vowing to clean up its products—and starting a plant-based food feud with some of its competitors—Lightlife is kicking off its most significant marketing to date with a campaign that leans into its simplified recipes and features the voice of actor-comedian Awkwafina.

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