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Bottled coffee brand Super Coffee is looking to revolutionize the caffeinated beverage industry with a call to cut sugar from coffee recipes.
On National Coffee Day, the challenger brand figured why not be bold? Super Coffee took out ads in The Boston Globe and The Seattle Times today, asking Dunkin’ Donuts, Keurig, Pepsi, Coca-Cola and Starbucks to “steal” its recipe for healthier coffee.
“It all starts with our brand,” Jim DeCicco, CEO of Super Coffee, told Adweek.
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