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The changes keep on coming at Anheuser-Busch InBev.
The world’s biggest brewer today announced a global media agency review, just weeks after the company appointed Benoit Garbe as chief marketer in the U.S.
The company confirmed to Adweek that Dentsu, Publicis and WPP were invited to the review, and that one or more agencies may be selected. At time of publication, the three agencies invited to the review have not responded to requests for comments about whether they’ll participate.
It’s all part of an “ongoing global marketing transformation journey” according to Luiz Barros, vp of AB InBev’s data center of excellence and global media.
“This
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