-Tennis legend Roger Federer and the alpine skiing world champion Marco Odermatt star in the new spot for Switzerland’s largest telecommunications company Sunrise. Directed by Martin Werner, produced by Pumpkin and made with Zürich agency Thjnk, the film is a lighthearted reminder to not completely lose ourselves in the digital world of our phones.
-Build-A-Bear Workshop has chosen marketing agency Known as its agency of record for strategy and creative.
-On the latest podcast, Deb Leiter, svp of campaign development at the Ad Council discusses what the organization has uncovered about the state of the nation’s mental well-being with its ongoing campaign.
-McDonald’s is giving anime and manga fans the chance to visit fictional chain WcDonald’s.
-Reminder: we’re looking for nominations for our Sustainability Stars list.
-Liquid Death’s recently concluded eBay auction lived up to its pre-launch hype, resulting in 200-plus bids, with the winner being Coinbase.
-In honor of Black History Month, Tampa agency PPK has created a business highlight reel for local speakeasy Madame Fortune Dessert + HiFi Parlour, a restaurant and bar at the center of Black culture and history in Tampa. Each year, the agency spotlights multicultural businesses and organizations in the community with a pro bono business highlight video, which is projected over social media.