Philadelphia-based creative agency Red Tettemer O’Connell + Partners (RTO+P) has been acquired by Mod Op, a full-service digital marketing agency. The combination deepens Mod Op’s existing creative services offering while expanding its capabilities in key areas including social media, experiential marketing and content production.
“Brands need more than data to be successful. They must be able to apply creative thinking to leading-edge insights to generate breakthrough strategies and campaigns. The addition of RTO+P expands our creative capital and empowers clients to realize the full value of their digital investment,” said Eric J Bertrand, CEO of Mod Op in a statement.
RTO+P, which was founded in 1996, has created work for numerous clients, including E&J Gallo Wineries, Dietz & Watson, Sparkling Ice, Stanley Black & Decker, Reyka Vodka, MetLife, Nestle’s Nesquik, Nature’s Bakery and Sheetz.
“We’ve always been driven by our mission to ‘Be Unforgettable’ and a culture that’s restless to find new ways to make ideas come to life. And to combine Mod Op’s tech, data and AI superchargers to our creative approach is the perfect match for where the advertising and marketing world is headed.” said RTO+P founder Steve Red about the acquisition.
The acquisition of RTO+P also reinforces Mod Op’s commitment to blending human creativity and technology at a time when many agencies are looking to AI alone to drive results. RTO+P will serve as the agency’s creative engine, complementing Mod Op’s data science, digital services and AI capabilities. With RTO+P’s deep well of creative talent, Mod Op hopes to achieve a new level of data-driven creativity.
“We’ve always believed technology can be an incredible tool to help push the creative process,” said Steve O’Connell, RTO+P partner in a statement. “And with the tech savvy that Mod Op is packing, we’ll have big time firepower to find the right insights that will lead to the most relevant and breakthrough creative.”
The RTO+P deal follows a year of acquisitions for Mod Op as the company strategically expands its creative, data and technology offerings. In Q4 2023, Mod Op acquired New York-based public relations firm Crenshaw Communications, and dPrism, a digital transformation consultancy.
Mod Op is based in Miami, with offices in New York, Los Angeles, Dallas, Kansas City, Portland, Minneapolis, Philadelphia, Cleveland, and internationally in Toronto and Panama City, Panama. The agency has clients including Nestlé, Baha Mar, ExxonMobil, VTech and LeapFrog.
Details of the deal were not disclosed.